Marketing Major

General Information

Marketing is a dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that business organizations understand and respond to the wants and needs of multiple markets. In order to manage markets successfully, marketing managers must employ a combination of good business judgment, effective analytical techniques, and professional communication skills. The Marketing program strives to provide students with abilities in each of these areas.

Students in the Marketing major learn how to develop their marketing skills to become efficient marketing managers. Course projects are designed to provide students with exposure to real world marketing management problems. Students often work in group on team projects where they meet with business clients, gather marketing information, and develop real-time marketing solutions.

Career Preparation

In order to help students understand careers available to Marketing majors, faculty in the Department of Marketing design activities to guide students from career exploration through career implementation. Examples of some of these include:

Career Exploration in the freshman year is accomplished in Introduction to Business Seminar (BUS 110), where students are introduced to marketing career opportunities.
Career Investigation in the sophomore year courses includes classroom assignments in Principles of Marketing (MK 200/HONB 200).
Career Determination in the junior year is accomplished using an assignment in Market Analysis (MK 302) which is designed to help students become more knowledgeable about career options and to assist students with selecting an appropriate career path.
Career Implementation in the senior year includes résumé writing and review of job descriptions and responsibilities Internship in Marketing (MK 480) where they experience marketing within an existing business.

Career Opportunities

Students majoring in Marketing often pursue careers in marketing management, marketing research, sport marketing, sales and sales management, consumer relations, and product/brand management.

Program Learning Goals

Having completed a major in Marketing, the student will have the ability to:

Identify value offerings for key stakeholders.
Create value offerings for key stakeholders.
Deliver value to key stakeholders.

Degree Requirements

Required Marketing courses (45 credit hours)

MK 302	Market Analysis	3 cr.
MK 303	Customer Solutions	3 cr.
MK 423	Applied Marketing Capstone	3 cr.
MK 480	Internship In Marketing	3 cr.

Subtotal: 12 cr.

MK 3XX/4XX	Marketing Elective	3 cr.
MK 3XX/4XX	Marketing Elective	3 cr.
COMM 340	Business Communication	3 cr.
	or
MK 3XX/4XX	Marketing Elective	3 cr.

Subtotal: 9 cr.

GEN XXX

General Electives

24 cr.

Subtotal: 24 cr.

Total Credit Hours: 45

Marketing Suggested Sequence of Courses

First Year – Fall Semester

BUS 110/HONB 110	Introduction to Business Seminar (BLUE)	3 cr.
BAIM 102	Problem Solving with Business Tools	3 cr.
EC 111	Principles of Microeconomics	3 cr.
ENGL 132	English Composition I	3 cr.
MATH 111 - MATH 123	Analysis for Business and Economics or Calculus I Mgt, Life & Soc Sciences	3 cr. - 3 cr.

Subtotal: 15 cr.

First Year – Spring Semester

GBD XXX	Golden Bear Discovery	3 cr.
GBD XXX	Golden Bear Discovery / GOLD	3 cr.
EC 112	Principles of Macroeconomics	3 cr.
ENGL 133	English Composition II	3 cr.
SO 101 - PSY 101	Introduction to Sociology or Introduction to Psychology	3 cr. - 3 cr.

Subtotal: 15 cr.

Sophomore Year – Fall Semester

MAN 204/HONB 204	Management and Organizational Behavior	3 cr.
AC 201/HONB 203	Financial Reporting I	3 cr.
BL 201/HONB 201	Introduction to Business Law	3 cr.
BAIM 221	Statistics for Business Analytics	3 cr.
PH 211/MAN 240/ HONB 240	Business Ethics	3 cr.

Subtotal: 15 cr.

Sophomore Year – Spring Semester

COMM 233	Business Writing and Communication	3 cr.
MK 200/HONB 200	Principles of Marketing	3 cr.
AC 202	Managerial Accounting	3 cr.
FIN 214	Introduction to Finance	3 cr.
BAIM 202	Introduction to Business Information Systems	3 cr.

Subtotal: 15 cr.

Junior Year - Fall Semester

BUS 326 - BUS 312/HONB 312	Business Planning for New Ventures or Business Processes and Enterprise Resource Planning with SAP	3 cr. - 3 cr.
GEN XXX	General Elective	3 cr.
GEN XXX	General Elective	3 cr.
LAB XXX	Laboratory Science	3 cr.
MK 302	Market Analysis	3 cr.

Subtotal: 15 cr.

Junior Year - Spring Semester

BAIM 310 - BAIM 312	Quality and Operations Management or Quality and Operations Management with SAP	3 cr. - 3 cr.
GBD XXX	Golden Bear Discovery	3 cr.
MK 303	Customer Solutions	3 cr.
COMM 340 - MK 3XX/4XX	Business Communication or Marketing Elective	3 cr. - 3 cr.
MK 3XX/4XX	Marketing Elective	3 cr.

Subtotal: 15 cr.

Senior Year - Fall Semester

BUS 423/BME 423/ME 423	Product Development and Innovation	3 cr.
GEN XXX	General Elective	3 cr.
GEN XXX	General Elective	3 cr.
GEN XXX	General Elective	3 cr.
MK 480	Internship In Marketing	3 cr.

Subtotal: 15 cr.

Senior Year - Spring Semester

MK 423	Applied Marketing Capstone	3 cr.
MK 3XX/4XX	Marketing Elective	3 cr.
GEN XXX	General Elective	3 cr.
GEN XXX	General Elective	3 cr.
GEN 3XX	General Elective	3 cr.

Subtotal: 15 cr.

Total Credit Hours: 120

Students must take 30 credit hours of coursework in 300-400 level courses. All students must take 12 hours of upper level (300-400) courses in their major at Western New England University.

Courses to be included in computing the 2.000 minimum average in the major are as follows: All upper level MK courses and COMM 340 (if taken as a marketing elective).

MK.BSBA - BSBA in Marketing

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